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About us

One sunny Gold Coast afternoon in January 2019, two brothers set forward on bringing a clothing brand to life.

The brand started after Aaron was walking down the street and saw a woman in a yellow dress. Upon seeing her in that bright yellow dress he thought to himself 'This lady does not look like she is about to rob a bank, she looks like she has good intentions'. From this thought we set about turning Good Intentions Co. into a project we could call our own.

We have now nurtured this seemingly innocent thought into the brand you see today, a clothing brand that offers quality tees with great designs. From the start we wanted to give something back along the way and that is why donate 10% of sales to one of three awesome charities. Beyond Blue, FoodBank or RizeUp. To find out more about why we chose these charities check out our Giving Back Initiative here.